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LinkedIn growth intelligence · Built for founders

Your LinkedIn.
On autopilot.

Orbit learns your exact voice, generates posts that genuinely sound like you, and delivers them to WhatsApp for one-tap approval. No blank page. No AI tone. No dashboard required.

36,560 impressions 255 reactions 21 hours · zero paid promotion
FOUNDER IDEA
"Scaling past £1m, the bottleneck stops being the work…"
✦ Layer 5 captured
DRAFTING IN VOICE
3 drafts · Ben's voice
💬
WhatsApp · ORBIT
New post ready for approval
LIVE
✦ New post ready
The thing nobody tells you about scaling past £1m is that the bottleneck stops being the work. It becomes the noise around it.
Reply SEND to post · SKIP to skip · EDIT [instruction] to rewrite
LINKEDIN · LIVE
The thing nobody tells you about scaling past £1m is that the bottleneck stops being the work…
👍
❤️
🔥
0
0 Comments
0 Reposts
0
Impressions
↑ +340%
👍
Sarah Chen and 47 others liked your post
💬
James Kirk commented: "This is exactly it."
🔁
28 people reposted to their network
+312 profile views in the last 24 hours
36,560Impressions on a single post
255Reactions in 21 hours
£1m+Revenue attributed to LinkedIn
£0Paid promotion. Ever.
What makes Orbit different

Not a content tool.
An intelligence system.

No other platform combines genuine voice depth, a learning loop, and WhatsApp delivery in a single system.

Six-Layer Voice Calibration

Your posts, your influences, your reader, your story, your raw ideas, and your language rules. Orbit reads all six layers and builds a model that sounds like you — not like AI. After twenty posts, you won't be able to tell the difference.

WhatsApp Approval

Posts arrive in WhatsApp at the time you choose. Reply SEND and it goes live on LinkedIn. No dashboard. No login. No friction. One word and it's done.

Slack Team Visibility

Posts arrive as Block Kit messages with approval buttons. Both founders see every post. Edit modal lets you type an instruction — Orbit rewrites in voice and sends back to the same thread.

Auto-Publish to LinkedIn

Approved posts go straight to LinkedIn. No copy-paste. No manual step. From WhatsApp reply to live post in seconds.

Performance Tracking

Every post logged with impressions, reactions, and comments. After 20+ posts, Orbit surfaces patterns — what topics work, what angles land, what to double down on.

Learning Loop

Every edit trains the voice model. Every approved post reinforces what works. Orbit on day 100 is measurably better than Orbit on day one.

The objection we hear most

"I've tried AI writing tools.
They all sound the same."

They do. Because they're built for speed, not voice. They have no memory of you. No understanding of how you think. No idea what your readers actually care about.

Orbit is different at the architecture level. Six intelligence layers build a model of your voice — your rhythm, your vocabulary, your stories, your opinions. Every edit you make trains it further.

The output sounds like you wrote it on your best day. Because it was built from exactly that.

36,560 impressions. 255 reactions. 21 hours. Zero edits before posting.

— Ben Cole, co-founder NorthScale · £5m ARR in 22 months

How it works

Three steps. Zero complexity.

01

Build your intelligence

Calibrate your voice

Paste your best posts, name the writers who make you stop scrolling, describe your reader, share what drives you, and drop raw ideas. Six layers. More depth than any other tool on the market. The more you give, the sharper the output.

Your Voice
Who You Watch
Your Reader
The Real You
Brain Dump
Language Rules
02

Orbit runs in the background

Posts arrive. You don't lift a finger.

Set your posting schedule once. Orbit generates a post in your exact voice and delivers it at your chosen time — on autopilot. No prompting. No logging in. No blank page. It just appears.

Orbit is running Daily · 8:00 AM
Mon
✓ Sent
Tue
✓ Sent
Wed
→ Today
Thu
Queued
Fri
Queued
03

One word to publish

Approve on WhatsApp. Done.

The post arrives in your WhatsApp. Reply SEND and it publishes to LinkedIn instantly. Want changes? Reply EDIT followed by your instruction and Orbit rewrites it in your voice and sends it back.

9:41●●●
O
ORBIT
online
Today
✦ ORBIT
New post ready. Reply SEND to post, SKIP to skip, or EDIT [instruction]
08:00
SEND
✓✓ 08:02
✦ ORBIT
Posted to LinkedIn ✓
08:02
Type a message
TP
Ben Cole
Co-founder, NorthScale · Woodlark
in
Well that was a ride.

22 months ago Tom and I started a 3PL with no clients, no warehouse, and no clue what we were doing.

This month we crossed £5m ARR.

Here's what we got wrong before we got it right…
36,560Impressions
255Reactions
21hRuntime
£0Paid promo
The gold standard

This is what Orbit is built to reproduce.

That post was written in the founder's voice — direct, honest, specific, no corporate language. It generated more pipeline than any marketing spend that year.

Orbit exists to make that post a repeatable event. Not a once-a-year accident when inspiration strikes and the words come out right.

Every generated post is measured against this benchmark. If it doesn't sound like that — the voice profile needs more depth.

Ben Cole & Tom Stockard
Co-founders, Orbit · NorthScale (£5m ARR, 22 months)
Orbit vs the rest

See exactly
what you're getting.

ORBIT
Taplio
Pressmaster
ChatGPT
Genuine voice calibration
WhatsApp delivery
Slack team approval
Auto-posts to LinkedIn
Learning loop
No dashboard required
Monthly price
£299
$39
Varies
$20
The founder LinkedIn opportunity

Why this matters now.

Founders who post consistently generate pipeline most companies pay tens of thousands to acquire.

5.6×

More trust in companies whose founders are active on LinkedIn

Edelman Trust Barometer
67%

Of B2B buyers research a company's founder before engaging

LinkedIn B2B Buyer Research

More engagement on founder content vs brand pages

LinkedIn internal data
82%

Of founders don't post consistently — lack of time is the reason

Orbit customer research
The honest comparison

What you get
vs what you've had before

ORBIT
Everything else
Six-layer voice model remembers how you think and write
VS
Generic AI with no memory of who you are
Post arrives in WhatsApp. One word to approve.
VS
Log into another dashboard. Find the post. Click through.
Every edit trains the system. Gets better over time.
VS
Same quality on day one as day 100.
Sounds like you wrote it on your best day.
VS
Sounds like AI wrote it. Because it did.
Built by founders who had this exact problem.
VS
Built by a content agency that has never run a business.
Early feedback

What founders are saying

★★★★★

"I've tried every LinkedIn tool. They all made me sound like a press release. Orbit makes me sound like me. That's the difference — and it's significant."

Sarah M.
Founder, Operations consultancy · 8 people
★★★★★

"The WhatsApp flow is the thing. I'm in WhatsApp all day. A post arrives, I reply SEND, it's live. No friction. No app to open. That's the product right there."

James R.
MD, B2B logistics business · 22 people
★★★★★

"First post got twelve inbound messages. That's never happened from LinkedIn content before. Something in the voice calibration is working."

Rachel T.
Co-founder, HR tech startup · 14 people
Pricing

One plan.
Everything included.

No tiers. No feature gates. No surprises. Orbit is all-in at a single price — because founders don't have time to figure out which plan covers which feature.

Orbit — All inclusive
£299 /month
Cancel any time · No setup fee · LinkedIn auto-posting included
  • Six-layer voice profile built from your own posts and writing
  • Daily post generation — 3 options per topic, in your voice
  • WhatsApp approval — SEND, SKIP, or EDIT with one word
  • Slack approval — team visibility, button-based, full edit modal
  • Email approval — clickable buttons, reply to edit
  • Auto-post to LinkedIn when approved
  • Performance tracking — impressions, reactions, comments
  • Learning loop — every edit improves your voice model
  • AI-generated images for posts
  • Voice DNA analysis — understand what makes your writing work
Start your voice calibration →

No credit card required to start · Cancel any time

Who built this

Built by founders.
For founders.

Orbit wasn't built by a content agency or a growth hacker who read a book about LinkedIn. It was built by two people who had the exact problem Orbit solves.

They grew NorthScale to £5m ARR in 22 months. They used LinkedIn to do it. They know what a post that genuinely sounds like a founder looks like — and they built a system to make it repeatable.

They are the first users. They use it every day. If it isn't good enough for them, it isn't good enough for you.

TP
Ben Cole
Co-founder, Orbit & NorthScale · Woodlark
Direct, punchy, honest. Shares real numbers and real failures. ADHD-pattern thinking — ideas come fast, posts reflect that energy. The NorthScale post that hit 36,560 impressions was his. That's the benchmark.
RA
Tom Stockard
Co-founder, Orbit & NorthScale · Woodlark
Warmer and more considered. Brand and storytelling intelligence — sees the narrative arc in situations. Posts often paint a picture before making a point. Named the product.

Your LinkedIn.
On autopilot.

Stop thinking about posting. Start posting consistently.

Start building your voice — £299/month →

Terms of Use

By using Orbit, you agree to the following terms.

Service
Orbit is a LinkedIn content automation platform. We generate content suggestions based on your voice profile. You retain full ownership of any content you publish.

Account
You are responsible for maintaining the security of your account credentials. You must be 18 or over to use Orbit.

Acceptable Use
You agree not to use Orbit to generate misleading, defamatory, or harmful content. We reserve the right to suspend accounts that violate this policy.

Billing
Subscriptions are billed monthly at £299/month. You may cancel at any time. No refunds are issued for partial months.

Limitation of Liability
Orbit is provided as-is. Woodlark Ltd is not liable for the performance of your LinkedIn content or any business outcomes arising from its use.

Changes
We may update these terms from time to time. Continued use constitutes acceptance of any changes.

Last updated: March 2026 · hello@thisisorbit.co.uk

Privacy Policy

Woodlark Ltd operates Orbit. We take your privacy seriously.

Data We Collect
We collect your name, email, LinkedIn posts (provided by you), and usage data to operate the service and improve voice calibration.

How We Use It
Your data is used solely to provide the Orbit service. We do not sell your data to third parties. We do not use your content to train public AI models.

Third-Party Services
We use Supabase (database), Anthropic (AI generation), Twilio (WhatsApp delivery), and Stripe (payments). Each operates under their own privacy policies.

Data Retention
You may request deletion of your data at any time by emailing hello@thisisorbit.co.uk. We will action all requests within 30 days.

Cookies
We use essential cookies for authentication only. No advertising or tracking cookies.

Your Rights
Under UK GDPR you have the right to access, correct, and delete your personal data. Contact us at hello@thisisorbit.co.uk to exercise these rights.

Last updated: March 2026 · Woodlark Ltd · Registered in England & Wales